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blog marketing 25128712_sWell, the time has come, my friends. Facebook is ratcheting up their revenue model. Now they hope to make a few billion dollars on “boosted” posts as well. What does that mean?

Some of you (I hope most of you) have seen my Facebook ads. I buy one whenever I have a new book released. I find it introduces the books to new readers and reminds current readers that there’s more Patricia Green to enjoy. “Boosted” Facebook posts, on the other hand, are regular professional page Facebook posts that an author wants to particularly emphasize. Currently, 10% or fewer of my author page “likers” actually see my posts. That’s another tricky bit of Facebook wisdom. So if I want more people to see my posts, I have to buy boosts. A boost delivers my post to more of my fans and their friends as well. So I actually do get my posts out to the people who’ve liked my page, so long as I’m willing to pay $10 to do it. For every post. Which, for me, adds up to $10 per day, or $3650 per year. How do you like them apples?

Do you think I can afford $3650 per year plus regular ads that cost a few hundred dollars a piece? If money grew on trees…

Now, don’t get me wrong. I’m aware that I’ve been riding on the Facebook gravy train for the time I’ve had my author page. It’s been free marketing and I’m grateful for what I got. Furthermore, Facebook is not a charity; they have to make a profit or their shareholders get ticked off, and with good reason. When one buys stock in a company, one expects the stock to go up in value, otherwise, why invest? I don’t think Facebook is greedy or underhanded. They’re doing what any good business ought to do. It’s just too bad that struggling artists like me are going to be the ones taking the biggest hit.

My problem is: how do I reach my fans and new readers? It’s a fact of life that without readers, I’m out of business. So here’s what I would ask of you (you knew there’d be a request in her somewhere, I’m sure), please sign up for a subscription to my blog. (See the sign up box on the right column.) I post about once a day (not every day). My posts include excerpts, blog hops, prizes, new release notices, articles about relevant things that I hope will inspire you to greatness whether you’re an author or a grocery clerk or something else, and occasionally I have guests. I will not spam you. I will not use your email address for anything but what you sign up for – blog posts. You can unsubscribe at any time (though I hope you won’t ever want to). Tell a friend as well, especially people who have been using Facebook to reach authors like me.

I will also be tweeting more, so if you haven’t “followed” me on Twitter, please do that today. I’m at @PatriciaIGreen (note the I in there). I tweet things that most readers would like to see, and I am not on Triberr so I’m not tweeting hourly with stuff you might not be interested in. I tweet a few times a day, talking about my own work, current blog posts, and introducing you to authors and ideas you might not have encountered before. I do not tweet out naked pictures of anything, nor tweets that are Not Safe For Work (though, if you follow the links in the tweets, you might come upon some things on my blog that are clearly marked NSFW and you’ll have the option to get the heck off of the page before the boss comes along).

That’s my new model. I’ll be beating that drum for a while over on Facebook, to try to get folks to sign up here and on Twitter instead of relying on Facebook to deliver the goods. That will help me reach about 10% of the people who’ve indicated they want to read my posts (“likers”) and all of the “followers” who pay attention on Twitter. I will not eliminate my author page, but, as Facebook works toward a total ad revenue model, I’ll be reaching fewer and fewer of you there. I’ll be missing you and, if I’ve done my job right thus far, you might miss me, too. So sign up, tell your friends and I’ll tell mine. Let’s work with what we’ve got rather than kvetching about what we can’t have.

Wish me luck!

Trish

12 Comments

  1. Sounds like FB isn’t doing their stockholders any favors after all since people aren’t going to pay for something that’s not effective.
    I think it opens the door for competitors to become more relevant.
    Being too greedy does NOT work.

    • I agree that there could be backlash, Stephanie. But I have my doubts about it, because, let’s face it, FB makes its ad revenue on American Airlines and Domino’s Pizza, not Patricia Green Books. We little guys, even collectively, don’t hold a candle to the big guys. What will be interesting is if my friend is right and FB is becoming “less relevant.” They’ll have to step up their game, because unlike when they first appeared, there is now significant competition.

  2. You could just run a FB ad for $1/day for 365 days… The Bossman ad costs 7 cents a click. It’s had 465 clicks, so that’s pretty good…

    • That’s not a bad plan, Renee. I’ll have to think about how to structure such a thing, considering how many books I have out. FB ads have worked well for me in the past, but I never thought about them in terms of pennies. 🙂 Thanks for the idea!

  3. Patricia,

    I loved Facebook at the beginning. I do free promos for authors. When Facebook started their boost post, my hits went to well over a 1000 a day to 10. With what I do, it isn’t worth it for me to pay for a boost. I would seem to me that your post should at least go out to your fans and friends. If you wanted more, than I could understand a ‘boost.’ But honestly, I always used Facebook as a tool for exposure, not immediate sales. So I do struggle with the thought of paying to boost my post to people who have already liked my page.

    Jerri

    • The boost thing does rankle, Jerri, so I understand where you’re coming from. And what really chaps my ass is that a decent portion of my boosts wouldn’t be accepted because of content restrictions, which leaves me with zero alternatives if I really want to get the word out. Maybe they’ll lower the cost of the boosts and give artists an option to make them specifically go to page “likers.” Those are people who’ve already decided that adult posts are okay. Thanks for your comment. 🙂

  4. I can’t help but laugh…I just created my first FB ad this morning. I’m always on the tail end of trends (if I’m near them at all). I had been a big fan of Twitter and then slacked off in favor of FB, but I think I’ll make a point of spending a bit more time on Twitter too. And I subscribed too!

    • The ads do seem to work, Celeste, although they’re not cheap. You can write them off against profits, so that does make a difference. I’m using Tweetdeck for Twitter now, and I think that makes it easier to deal with. I really can’t keep up with the stream, though, which limits its utility somewhat. Thanks for subscribing!

  5. From one fellow Romance Star to another, best wishes and I’m following you on Twitter! I believe Twitter allows me to reach new people, so I hope it helps you too. BTW, I love to #RT!

    • I’m following you, too, on Twitter, Catherine. I’m absolutely certain that Twitter will pick up traffic because of FB’s new policies. What that means in the long run, only time will tell. Thanks for commenting.

  6. I love your books and I already follow your blog. Thanks for letting us know about Facebook. I tend not to follow authors there because its such a pain.

    • Thank you for following the blog, Marybeth. It means a lot to me. Up to this point, I’ve used Facebook for a lot of things (outlined in the article), but lately it hasn’t been effective. One of my tech-guru friends even said that FB was becoming “less relevant.” That might be true, and it certainly will become the case once the new revenue model pushes the little guys out and makes it a colder, more corporate place.

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