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This is the fourth article in this series. Here are links to the other three. Each one gives you something to work with, so feel free to read them in any order. Article 1 (Introduction), article 2 (Why Some People Think SoMe Doesn’t Work), and article 3 (Funneling SoMe to Your Site).

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Setting SoMe Goals?

It’s impossible to get anywhere in business if you don’t have a destination. It’s one thing to say that you want “traffic.” It’s another thing to quantify it, qualify it, decide what you want to do with that traffic, and set some time parameters.

The most successful people in the world set very specific and actionable goals–it’s part of how they get to where they want to go. Just check out all these guys with tips on how to be a success. They’ll all tell you to set goals. Without a doubt, you can succeed to some degree if you start without goals, but you’ll do more, better, with less effort if you set them.

Getting Started

Ask yourself these questions as you consider setting your SoMe traffic goals:

  • Why do you want traffic? Think about your end goal. Sales? Name recognition? Something else?
  • How big do you want your list to be? Is there a limit? Is there a magic number that will satisfy you?
  • How much traffic do you want from each social media site? You have to know which basket to put your eggs in.
  • How much money do you want to make from the traffic you receive? Don’t forget to monetize your blog or website, because that money counts toward your bottom line, too.

Have something to strive for and create a very clear and detailed picture of where you’re going. Once you know where you’re going, you’ll be able to start to take steps to get there.

Remember, your goals can and will change over time. We talked about that a little in the Burn Out articles (here). You ought to track your results, and adjust what you do. Once you reach a certain milestone, you’ll find ways to tweak your strategy to reach an even bigger one!

Next time, we’ll look at how and why you build relationships through SoMe.

2 Comments

  1. The idae of a social media goal is something that never really occurred to me. I just wanted a bigger following on Twitter, but I have no specific number that I’m shooting for. On Facebook I just hit 400 likes. I do know I’d like that number to be 1,000, but not sure how to generate that. But the first step to making it happen is making that goal. Can’t wait to read the next article, Trish. These are going to help so much as I overhaul my SoMe usage!

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